We are going to be on HSN AGAIN!!! Tuesday, January 3rd at 7am EST

 In Blog, News Segments, Videos

I’m the daughter of two immigrants who brought me to the US from Egypt when I was 2 in pursuit of a better life filled with opportunity. They had $20 to their names, didn’t know the language or anyone in New York, and they had left their families and everything they knew behind – but the fire in their hearts blazed red. When they landed at JFK, my father told me he finally felt free.  My family is Coptic, the religious minority, and things haven’t always been easy for Copts in Egypt.  The U.S. offered a blank slate, table rasa, for my parents and their young daughter.

Life was financially challenging.  Until I was 12, my parents, brother and I all slept in one bedroom.  But I don’t remember it being unhappy ever.  It just was our reality, and they were my loving, hard-working, giving parents.  Just being in America was all the wealth we needed.

Fast forward to 11 years ago…

I was 8 months pregnant with my son, Lucca, when my father, Dr. Shawki Ibrahim – my rock – was diagnosed with bladder and prostate cancer. I felt like the earth had fallen from my feet.  He had both of them removed and became one of the autoimmune deficient of society. Because of his compromised health, he was told to avoid raw fruit and vegetables. As a holistic nutritionist and chef, I thought, those are the very foods he needs to eat. We need to do something about this, because water alone doesn’t do anything.

So when he finally recovered, we joined forces and co-invented our Eat Cleaner line, the only line of all natural and patented food wash and wipes that’s lab proven to remove up to 99.9% of wax, pesticide residue and bacteria from fresh organic and conventional produce, while helping it last up to 5x longer. We are both avid environmentalists and food waste has a huge global impact on greenhouse gas emissions. We can help people save money and make their food safer with a product line that’s safe, vegan, doesn’t alter flavor and enhances appearance and texture of food.  Our products are available for consumer and commercial use (restaurants, juice bars, etc). We also make an organic anti-browning powder and a seafood & poultry wash.  

I left a high paying job, stock options and ‘security’ behind to start Eat Cleaner.  Plus, I was a newly single mom with the responsibility of raising two young children on my own.

The funny thing is, I have never looked back.”


I am going to be on HSN on Tuesday, January 3, 2017 at 7:00am EST, and I am both honored and thrilled for this amazing opportunity for the second time.  Eat Cleaner on HSN

I had an idea for an invention that was MY ultimate American Dream and am full of gratitude and joy for how life after Eat Cleaner has treated me.

I ask you to please show your support for Eat Cleaner, Small Business Owners, and fellow American Dreamers out there by TUNING IN LIVE on Tuesday, January 3rd at 7:00am EST and SHARING WITH YOUR FRIENDS AND FAMILY!!!

hsn-product-package

If you too have an idea or a dream, please share with me in the comments… if money were NO object or obstacle, what would you do, create, or dream up?!?! On the flip side, if you have created something that has allowed you to live your American Dream, I love story and would love to hear yours!!!

Eat Cleaner on HSN Eat Cleaner on HSN

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