FOR IMMEDIATE RELEASE
Eat Cleaner launches an “a-peel-ing” campaign to minimize food waste and boost nutrition
“Save the Peels” seven-day challenge helps you supercharge your health and spruce up your plate while saving the planet
LOS ANGELES, California – (February 20, 2018): When is the last time you ate a banana peel? If you’re thinking that’s just for monkeys, think again. In the U.S. alone, we eat more than 3.2 billion pounds of bananas each year – that’s 304 bananas every second – and the discarded peels add an extra 780 million pounds to our landfills. That’s the weight of 1,300 jumbo jets in banana peels! And all of this waste wreaks havoc on our environment and our health. Decomposing produce is one of the leading causes of harmful methane gas emissions, and we miss huge health and culinary benefits by tossing them away.
That’s why today, eatCleaner® announced the launch of a seven-day “Save The Peels” challenge to help redirect over 18 million pounds of food waste while showcasing the many ways peels can enhance your health and add mega flavor to any meal. eatCleaner® inventor, founder and CEO of Grow Green Industries, INC., “The Fit Foodie” Chef Mareya Ibrahim, aims to shift America’s thinking by raising awareness around smarter, cleaner eating habits.
“Just think of all the produce peels we are automatically conditioned to throw out, from citrus to bananas to veggie peels like potatoes, carrots, apples and kiwi that are easily eaten but get trashed anyway!” says Ibrahim, “You can literally double down on the health benefits and flavor you get from most produce by consuming the peels! A small shift in thinking and smart hacks for using the peels can help people get the most benefit out of peels and keep them out of the trash.”
The first step, however, is to ensure that all peels are properly and thoroughly cleaned with a produce wash like eatCleaner® to remove agricultural sprays, waxes, chemicals and debris that can carry harmful bacteria. “eatCleaner® is formulated to remove up to 99.99 percent of the residue that water leaves behind, while extending shelf life up to five times longer” Ibrahim explains. “We created a full, patented line that allows you to spray, soak or wipe your fresh fruit and vegetables so you can take advantage of eating the whole produce item safely – peels and all. If you’re spiralizing squash or making sweet potato fries, keep the whole veggie intact but be sure to wash them properly first.”
March kicks off National Nutrition Month and leads into April’s Earth Day, making this the perfect time to focus on eco-friendly health solutions – which happen to be Ibrahim’s specialty: “We are going to provide people with a whole myriad of ways to consume peels for the benefit of their health and the planet. When we know better, we do better, and with a new level of awareness, hopefully people can adopt new, healthy habits for a lifetime.”
Here are just a few creative ways that Ibrahim consumes fruit and veggie peels:
- Use a ripe, clean peel in a smoothie, banana bread or muffin recipe for enhanced fiber, amino acid and antioxidant benefits. The riper the peel, the sweeter the product – and less added sugar needed;
- Add peels to your juicer and give fresh-pressed, raw juices a big nutrient and enzyme boost;
- Infuse grated orange, lime, lemon and grapefruit zest into olive oil for use in salad dressings and to instantly boost flavor and antioxidant power of cooked veggies, fish and chicken;
- Rub banana peels on your skin to improve tone and texture.
Beginning March 2, text SAVETHEPEELS to 22828 or visit eatcleaner.com/savethepeels to join the movement and receive a free seven-day “Save the Peels” guide and recipe booklet packed with nutrition facts, cooking tips, household hacks, product discounts and easy-to-share ideas. Watch the eatCleaner® YouTube channel and Facebook page for how-to videos providing hands-on tips to create your own delicious, clean recipes, and use #savethepeels on social media for a chance to win fun prizes from eatCleaner®. Know a company or small business that wants to partner with us in our mission to save Mother Earth? Contact us today at email@example.com for marketing materials to proudly display at your business, and be sure to look for the “Save the Peels” logo at your favorite juice bar or health food store to help support the cause and raise awareness about this “a-peel-ing” movement that’s sweeping the nation.
About Grow Green Industries, INC./Eat Cleaner:
Grow Green Industries, Inc. dba eatCleaner® is a Southern California based, Certified Woman-Owned Business leading the way in eco solutions for produce food safety and shelf life extension. Co-founded in 2010 by Dr. Shawki Ibrahim, Ph.D. and nationally recognized food safety and clean eating expert, award-winning entrepreneur, chef, author and inventor, Mareya Ibrahim, aka The Fit Foodie, the company is dedicated to providing safe, effective wholesale and consumer products that enhance lives and improve health. Featured on HSN and reputable retail locations, their award-winning, patented solutions include the best-selling eatCleaner® Fruit + Vegetable Wash and Wipes, and eatFresh-FCTM anti-browning powder, and are used in schools, homes, juice bars and food-service businesses. Visit growgreenindustries.com and eatcleaner.com to learn more.
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“Ten Things to Do with Banana Peels.” http://www.sustainableamerica.org/blog/bananas/
“Basic Information About Landfill Gas.” https://www.epa.gov/lmop/basic-information-about-landfill-gas
The Food and Agricultural Organization of the United Nations