Chef Mareya Ibrahim Shares Top “8 Great” Healthy Living Annual Trends Report for 2021
Become a savvy shopper and maximize feel-good nutrition with simple swaps from award-winning entrepreneur, best-selling author and natural products industry veteran, Mareya Ibrahim.
LOS ANGELES, California – The new decade came in like a lion, teaching us a lifetime of lessons in one compressed year, shaping how we shop, live and adjust to a ‘new normal.’ Industry expert and trends watcher Mareya Ibrahim, predicts 2021 is the year whole health gets ‘real’ with her 9th annual “8 great” healthy living trends report. Every year, the award-winning entrepreneur behind the eatCleaner® brand uncovers what’s next in America’s food, wellness and lifestyle scene. Here, the best-selling author of Eat Like You Give A Fork: The Real Dish on Eating to Thrive, shares what every health-conscious shopper should be focused on in the upcoming year, as we reach for creature comforts, cook at home more than ever before and look for ways to feel better.
- Bamboo You: From robes and sheets to toilet paper, bamboo is the sustainable, soft as silk material that is quickly replacing paper and cotton. It’s sustainable, fast growing and takes a fraction of the natural resources to grow. Expect to see dramatic market growth at an estimated 5% annually to reach over $98 billion by 2025.
- Instant Flavor Blends: With at-home cooking on the rise, sugar and sodium-packed ready-to-use sauces have become an essential pantry item. KETO-friendly and gluten-free brands will dominate the category, as people continue to eat modified diets, with world-inspired flavors transforming Kevin’s Naturals offers keto friendly, epicurean flavor combos like Lemongrass Basil and Korean BBQ n an aseptic liquid pouch, and Spiceology zero salt-added spices – in containers labeled like the periodic table – take your meals next level with combos like Greek Freak and Maui Wowee, without the sodium.
- Power-Packed Pantry Staples: This year, pandemic panic mode forced us to rethink our pantry approach. 2021 will continue having us stock up on nutritious, versatile basics with affordable healthy staples like packaged beans, tomatoes, hearty vegetables, canned seafood, grains and pastas, oat milk, and aseptic packaged broths, sustainable, gluten-free and organic leading the pack. Ready-to-eat and ‘just add water’ shelf stable options will also gain steam.
- Clean Baked Goods – KETO-friendly, quick, and simple, options in a mix form keeps comfort baking in the ‘clean zone.’ Looks for ‘just add water’ options and no-bake ideas that are quickly gaining popularity across social media. Easy mix desserts that are keto friendly like Good Dee’s offer a variety of cookie, bread and brownie mixes that still keep you in the ‘clean zone’. The internet has also been buzzing with no-bake recipes in the form of bars and balls, like the ‘Best Kinda’ Date Balls’ from my book or my peanut butter and dark chocolate no-bake oatmeal cookies. Betty Crocker would be so proud. If you don’t feel like lifting a finger, products dedicated to gluten and clean options like JoJo’s snacking chocolate, merging dark chocolate with added superfoods like coconut, pistachios and peanut butter-filled creations – are all keto friendly.
- Water Elevation: Water degustation is on rise. “Water sommeliers” – popularized on Zac Efron’s Netflix show Down to Earth – point out flavor nuances and points of origin, highlighting natural, sustainable and highly mineralized waters that tickle the taste buds. Even boozy brands are giving way to the spiked sparkling boom, leading to an estimated annual market growth of 16% and a $10 billion sales increase by 2027. Knowing the merits of water for overall health, a lot of teetotalers may be opting for this. A lot safer for the roads, too. On the boozy side, White Claw gave way to the spiked sparkling boom and an onslaught of new brands and flavors, including High Noon, Bon V!V and TRULY. I swear, it’s just water in my bottle! (hee, hee)
- TurboMoodBoosters: A daptogens will remain popular as people continue to seek balance and feel-good energy. Combinations of these ingredients, plus protein and probiotics for gut health, will reign supreme. Mushrooms, Ashwagandha, Sacha Inchi seeds, pumpkin seed protein, and probiotics are also gaining popularity. The CBD market will continue to boom, as well, reaching an estimated 36% increase of over $11 billion by 2027. Look for highly potent, water-soluble varieties (designed for easier bodily absorption) in body sprays, bath soaks, chews, and more.
Uplift’s Daily Uplifter is a smoothie powder with mushrooms, Sacha Inchi seeds, pumpkin seed protein and mood supportive probiotics. Garden of Life offers a ‘Mood+’ supplement formulated with probiotics and mood boosting Ashwaganda and blueberries for added support. Nupeutics Health crafts top-quality, all-natural supplement formulas to help manage the root causes behind mind and body imbalances. And last but certainly not least, CBD products are getting more and more popular with women, as we take on the additional role of homeschooling and full-time chef, with products like Aqueous wellness and their line of female-focused CBD chewables, bath boosters and body booster mist, with added lavender oil.
- ‘It’ Superfood: Green Banana Flour– Made from (you guessed it) green bananas, this potent superfood, high in potassium, magnesium, manganese, vitamin C and a variety of other vitamins and minerals, naturally, without being enriched. It’s a gluten-free baking alternative and a resistant starch that acts like a prebiotic, helping to support good gut bacteria and weight loss, colon health and lowered cholesterol levels – while also preventing food waste by saving underripe fruit from the trash heap. Find it showing up in more protein powder and baked goods offerings.
‘It’ Veggie: Gemstone potatoes – According to Robert Schueller, Marketing Director at Melissa’s Produce, the trends that started post-COVID and forecasted into 2021 were fueled by more than average at-home cooking and consumers desiring items with longer shelf life. Gemstone potatoes are a mixture of yellow, white, red & purple potatoes – the latter containing anthocyanins, a unique class of antioxidants – making picture-perfect meals. Organic ginger root and turmeric root are also seeing huge popularity for their culinary and medicinal value.
‘Mareya Ibrahim is an award-winning entrepreneur, chef, author, speaker, patented inventor and 25+ year food industry expert. This is her 9th annual Healthy Food & Beverage Trend Report. Visit www.eatcleaner.com – the premiere destination for clean living – to learn more. Follow @eatcleaner on Instagram for “fit food for thought,” and connect with Chef Mareya on Facebook or on her smash-hit podcast, “Recipes for Your Best Life” – available now on iTunes, Stitcher and Spotify. For the full 2021 Trends report or to interview Mareya, contact firstname.lastname@example.org
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About Chef Mareya, “The Fit Foodie”
Mareya Ibrahim is “The Fit Foodie” – a natural products industry expert, chef, holistic nutrition coach, award-winning entrepreneur/ inventor, and author of The Clean Eating Handbook, along with the #1 best-seller Eat Like You Give a Fork: The Real Dish on Eating to Thrive (St. Martin’s Griffin). She is the founder of Grow Green Industries, Inc. and the creator of the Eat Cleaner® line of plant-based food wash and wipes. She is also a signature chef and key contributor to the NY Times best-seller The Daniel Plan: 40 Days to a Healthier Life by Rick Warren, Dr. Daniel Amen, and Dr. Mark Hyman. Since 2011, she has inspired and informed Southern California residents through the “Fit Foodie” column in Edible Orange County Magazine. In addition to providing a growing catalog of more than 500 original how-to cooking videos on YouTube, she is a featured chef on The Food Network, eHow.com, LiveStrong.com, and the Emmy-nominated show “Recipe Rehab.”