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Check out Mareya’s meal plan and recipes in the new book,
The Daniel Plan, from Rick Warren coming out Dec. 3rd!
EAT CLEANER Selected as FINALIST in Inc. Magazine and Alibaba.com Newpreneur of the Year Award
Local woman-owned business advances to finals for a chance in $100,000 grant competition and national title
Aliso Viejo, Calif. – October 23, 2009 – Nearly one month after being selected as a semi-finalist, Grow Green Industries, INC., the makers of EAT CLEANER™, today announced that it has been selected as a Finalist in Inc. Magazine’s Newpreneur TM of the Year competition. EAT CLEANER™ was awarded the honor after delivering a 90-second “elevator pitch” to a panel of judges, including notable business author and speaker Tom Searcy, Alibaba.com and Kelly Sang, Director of International Business for Alibaba.com.
“We are thrilled beyond belief and so proud of what we’ve been able to accomplish in the few months since we launched the company, despite the downturn economy,” commented Mareya Ibrahim, Founder and President, Grow Green industries, INC. “Having the acknowledgement of our peers and the vote of confidence from Alibaba.com and Inc. Magazine just reaffirms our timing is right.” The company was selected from a total of 5 semi-finalists in the Los Angeles region at an event held at the SLS Hotel in Beverly Hills, and was judged based on the quality of the presentation, ability to use the economic recession as a catalyst to start the business, demonstration of the need for a $50,000 business grant and overall plan to use Alibaba.com to grow the business.
Consumers will be invited to vote online for the finalists at www.inc.com/newpreneur to help advance companies to the final competition, held in San Francisco on November 18, 2009 where the grand prize of $50,000 will be given to the winner along with the title of Newpreneur TM of the Year.
EAT CLEANER™ was developed by Founder and President, Mareya Ibrahim, a food marketing veteran, and her father, Dr. Shawki Ibrahim, a Colorado State University Emeritus Professor, Ph.D., Environmental Health Science and M.A., Agriculture. “We say the time is ripe for EAT CLEANER™ because in spite of government efforts, our national food supply is still not as safe as it should be,” said Mareya Ibrahim. “Consumer confidence in food safety is rapidly eroding; add the fact is grocery retail is thriving because more people are cooking at home.”
“Our products also deliver a unique value proposition because they help to extend the shelf life of fresh produce up to 200% longer, saving consumers money and reducing waste,” noted Dr. Ibrahim. “Not to forget, EAT CLEANER™ helps encourage a sustainable diet that’s based on fresh vegetables, fruit and lean protein. This in turn builds sound eating habits, critical for the health of future generations.”
Grow Green Industries, Inc. launched its patented EAT CLEANER™ line in August 2009, after two years of product development. The EAT CLEANER™ consumer product line retails for $3.49-$21.99 online at www.eatcleaner.com and is available at select retailers. For more information, please contact: Mareya Ibrahim at (888) 284-2435 ext. 702 or email@example.com.
ABOUT EAT CLEANER
EAT CLEANER is the only all-natural, tasteless and odorless food cleaning system for produce, seafood and poultry. Unlike washing with just water, EAT CLEANER safely lifts wax, pesticide residue and dirt that can carry bacteria from commercially and organically grown produce that water can’t. EAT CLEANER also removes surface debris from seafood and poultry and effectively cleans food preparation and cutting surfaces to help deter cross contamination. Additionally, EAT CLEANER helps inhibit food browning while prolonging the shelf life of fresh produce. EAT CLEANER is a registered trademark of Grow Green Industries, INC. based in Orange County, California.
EAT CLEANER FOOD ALL NATURAL WIPES + WASH BECOMES A TRUSTED PARTNER OF HEALTHY CHILD HEALTHY WORLD TO MAKE FOOD SAFER FOR FAMILIES
Newport Beach, CA (December 7, 2009) – As news of food borne illness, viruses and unsafe food recalls become a regular occurrence, families are more concerned than ever about the safety of their food. Today, Grow Green Industries, Inc., the makers of EAT CLEANER All Natural Food Wipes + Wash, announced they have become a Trusted Partner of Healthy Child Healthy World, the nation’s leading nonprofit that educates families on preventing children from harmful chemical exposure.
For more than 18 years, Healthy Child has selectively collaborated with groups and companies that focus on reducing and eliminating chemical exposures from home products, furnishings and food. EAT CLEANERTM is now joining this prominent group of partners that have passed strict quality standards and due diligence investigations that demand ultimate transparency and integrity.
Made with FDA approved, food-safe ingredients, EAT CLEANER is the first all-natural, odorless and tasteless, lab tested product that removes pesticides, waxes and surface debris that can carry bacteria from produce, seafood and poultry. “Our alliance with Healthy Child Healthy World is an important step for us in being able to educate consumers about food safety. Infants and children are most susceptible to the potentially harmful effects of food borne illness, toxins and bacteria. With our partnership, we’ll be able to reach more families interested in the preventative health and wellness of their families,” commented Mareya Ibrahim, Founder and President, Grow Green Industries, Inc.
“Eat Cleaner’s products provide that extra level of safety and security for busy parents trying to raise happy and healthy children”, added Christopher Gavigan, CEO and Executive Director of Healthy Child Healthy World. “Its really about peace of mind. Here is an easy step parents can take at meal time to safeguard their families against pesticide exposure and potential food borne illness.”
“As a mother of two young children, the partnership has an even deeper meaning. We are committed to supporting families with education, awareness and products they can afford, so that they can thrive. Our mission is perfectly aligned with Healthy Child,” added Ibrahim.
The EAT CLEANER line retails for $3.49-$22 online at www.eatcleaner.com, alice.com, amazon.com and at select retailers, including Wegmans.
ABOUT EAT CLEANER
EAT CLEANERTM is the only all-natural, tasteless and odorless food cleaning system for produce, seafood and poultry. With a proprietary blend of fruit acids and plant based cleaners, EAT CLEANERTM is able to strip surface waxes, debris and pesticides away that water is unable to penetrate. EAT CLEANERTM was founded by a Ph.D. and his daughter, a mother of two, as a more effective alternative to rinsing food with water.
EAT CLEANERTM is based in Orange County, California.
Eat Cleaner Food Wash + Wipes
ABOUT HEALTHY CHILD HEALTHY WORLD
Healthy Child Healthy World is a national nonprofit 501(c) 3 organization that inspires parents to protect young children from harmful chemicals. The organization exists because more than 125 million Americans, predominantly children, now face an historically unprecedented rise in chronic diseases and illnesses such as cancer, autism, asthma, allergies, birth defects, ADHD, obesity, diabetes, and learning and developmental disabilities.
Credible scientific evidence increasingly points to environmental hazards and household chemicals as causing and contributing to many of these diseases. Healthy Child Healthy World aims to educate parents, support protective policies and engage communities to make responsible decisions, simple everyday choices and well-informed lifestyle improvements to create healthy environments where children and families can flourish. Please visit http://www.healthychild.org for more info.
NEW ALL-NATURAL PRODUCT LINE HELPS CONSUMERS REDUCE RISK OF FOODBORNE ILLNESS WHILE PROLONGING FOOD’S SHELF LIFE
EAT CLEANER Food Wash + Wipes remove pesticides, waxes and surface contaminants that can carry bacteria from produce, seafood and poultry. Partnership with Martha Stewart publication encourages trial.
(August 5, 2009) Laguna Beach, CA – As news of food borne illness and unsafe food supply issues mount, a food cleaner aims to help consumers take the safety of their meals into their own hands. Today, EAT CLEANER announced the release of its patent-pending, eco-friendly product line, available at www.eatcleaner.com. Made with FDA-approved, GRAS ingredients, EAT CLEANER is the first all-natural, odorless and tasteless, lab tested food wash that removes pesticides, waxes and surface debris from that can carry bacteria from produce, seafood and poultry.
The Clean Plate Club
Formulated by Colorado State University Emeritus Professor Dr. Shawki Ibrahim, Ph. D. Environmental Science, M.S. Microbiology and B.S. Agriculture, and food marketing veteran Mareya Ibrahim, the father and daughter team created the line in response to concerns over growing E-coli and Salmonella scares, pesticide and produce exposure. ”We got really frustrated over the fact that foodborne illness has not decreased over the last three years despite government agency initiatives. This was confirmed when we purchased fresh arugula at a local grocery store and found traces of E-coli. We had an independent laboratory test the effectiveness of the EAT CLEANER and it removed up to 99.9% of E-coli and Salmonella from the contaminated produce. Consumers and food service should really question how thoroughly their food is cleaned if they’re just using water,” commented Dr. Ibrahim. ”The water-cleaned control sample was ineffective in removing the bacteria.”
With a proprietary blend of fruit acids and plant based cleaners, EAT CLEANER is able to strip surface waxes, debris and pesticides away that water is unable to penetrate.
“By the time it reaches our plates, most food has traveled around 1,500 and touched 20 sets of hands. There are over 78 million reported cases of foodborne illness in the U.S. every year and an average of 30 different pesticides used on our produce. Even triple bagged produce can be a pathogen playground. I have two young children and as a concerned mom, we created EAT CLEANER to be affordable, effective and easy-to-use,” noted co-founder Mareya Ibrahim. “The great thing is it also helps prolong the shelf life of food up to 100% longer, helping consumers save money, and deters browning, boosting the appetite appeal of fruit like apples and pears that tend to turn quickly once cut.
EAT CLEANER Attributes:
Effectively removes pesticides, waxes and dirt that can carry bacteria from commercially and organically grown produce. Also removes surface debris that can carry bacteria from seafood and poultry.
Inhibits browning of light fleshed fruit and vegetables and prolongs shelf life, helping consumers save money
Safely cleans countertops and cutting surfaces around uncooked produce, seafood and poultry
Does not alter the natural flavor and smell of foods and leaves no residue
Available in a ready-to-use spray and innovative wipes
Low-impact packaging featuring recyclable plastic bottles, compostable substrate and concentrate refills
EAT CLEANER is a complete line of consumer and commercial solutions, including:
Ready-to-Use Fruit + Vegetable Wash // Concentrate Fruit + Vegetable Wash Refill: Just spray and soak for 2 minutes, then rinse
Ready-to-Use Seafood + Poultry Wash // Concentrate Seafood + Poultry Wash Refill: Just spray and soak for 2 minutes, then rinse
Grab ‘n Go Fruit + Vegetable Wipes: Cleans the surface of fruit + vegetables without the need to rinse with water. Encourages healthy snacking on the go.
Wash + Dryer Kit: Features EAT CLEANER BPA-free ‘wash + dryer’ to clean and dry produce plus 4 oz. Fruit + Vegetable Wash Concentrate and an EAT CLEANERTM Scrub Brush to clean visible dirt
PARTNERSHIP WITH MARTHA STEWART
EAT CLEANER has partnered with the Martha Stewart Living Omnimedia group for the launch of the product line. When consumers purchase the EAT CLEANER Wash + Dryer Kit, a complete washing system that retails for $22, they’ll receive a bonus offer of a one-year subscription (10 issues) to the EVERYDAY FOOD magazine, redeemable via a mail-in offer reply card included in the box – a $9 value. “We are extremely excited about our partnership with the MSLO group and believe consumers will be more encouraged to clean and cook wholesome meals everyday,” commented Ibrahim.
“Just think of it like washing your hands before eating – it becomes a habit,” added Dr. Ibrahim. ”You wouldn’t wash your dirty hands with just water. With all of the awareness and consumer demand for clean food, we believe the time is ripe for EAT CLEANER.” Consumers can also join the ‘Clean Plate Club’ online by registering for the weekly website for food safety and preparation information as well as clean food recipes at www.eatcleaner.com.
The EAT CLEANER consumer product line retails for $4-$22 online at www.eatcleaner.com. Commercial line pricing is available upon request. For more information or for a product sample, please contact: Mareya Ibrahim at 888-284-2435 xt. 702 or send your email request to firstname.lastname@example.org.
ABOUT EAT CLEANER
EAT CLEANER is the only all-natural, tasteless and odorless food cleaning system for produce, seafood and poultry. Unlike washing with just water, EAT CLEANER consumer and commercial products are laboratory-tested and proven to remove up to 99.9% of pesticide residues, waxes and dirt that can carry bacteria from commercially and organically grown produce. EAT CLEANER also removes surface debris from seafood and poultry and effectively cleans food preparation and cutting surfaces to help deter cross contamination. Additionally, EAT CLEANER helps inhibit food browning while prolonging the shelf life of fresh produce. EAT CLEANER is a registered trademark of Grow Green Industries, INC. based in Orange County, California.
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